01
Customer scans your in-store screen
At a retail location, airport lounge, or any OMMA-powered environment where attention matters.
Turn every in-store screen into an ongoing customer relationship
OMMA Bridge connects digital signage to your online channels, so a customer who scans your screen becomes someone you can recognise, reach, and sell to the next time they walk in.
Watch how OMMA Bridge works
Click to watch the overview
How it works
From anonymous walk-in to recognised customer
OMMA Bridge turns a simple scan into a trackable customer journey, helping brands recognise, re-engage, and convert people beyond the first interaction.
02
They enter a personalised journey
Download an app, claim an offer, fill in a form, or take another action through built-in clickable CTAs.
03
The system recognises them later
When they come back, the experience can adapt automatically across locations in your network.
04
You retain, upsell, and measure
Track performance by screen, campaign, and location, while keeping the data in your environment.
What makes this different
It’s not a QR code. It’s a relationship layer.
The most common objection is simple: “Can’t I just do this with a regular QR?” Not really. OMMA Bridge is built for recognition, continuity, action, and measurement.
Regular QR code
Sends someone to a static URL
No memory of who scanned it
No return-visit recognition
No continuity across multiple locations
Limited measurement beyond scan count
OMMA Bridge
Launches a personalised scenario for each customer
Stores interaction context in your environment
Recognises returning customers across locations
Supports clickable CTAs like download, order, claim, or form completion
Provides campaign attribution by screen, campaign, and site
Use cases
Built for brands with physical presence
OMMA Bridge is strongest in high-footfall environments where the same customers return and where the in-store moment should lead to a measurable digital relationship.
Retail chains
Turn each store visit into a CRM opportunity. Drive app downloads, loyalty sign-ups, and cross-sell flows while tracking which stores convert best.
Airports and lounges
Redirect passengers to duty-free offers, lounge upgrades, or branded promotions mid-journey and know which environments drive action.
Multi-brand portfolios
Monetise screen real estate across your brand family with coordinated journeys, cross-promotion logic, and shared campaign measurement.
Get in touch
Let’s run a pilot together
We’re opening a small number of early conversations for teams that want to connect physical screens to trackable customer journeys. Share a bit about your setup and we’ll get back to you.
- Scope one location, one campaign, or one scenario first
- Define measurable commercial outcomes before launch
- Explore the technical fit without committing to a full rollout
Request a pilot conversation
Submit your details and our team will get back to you.
No commitment required.
