PERSONALIZED VIDEO EXPERIENCES
FOR FMCG & RETAIL
Dynamic and personalized videos in FMCG and retail can play different roles such as building brand awareness, enhancing customer experience, nurturing loyalty, and last but not the least, conversion of shoppers in different touchpoints.
Personalized videos can help FMCG and retail professionals discover a new breed of video marketing that is immersive, contextual, and hyper-personalized.
increase in ROAS.
decline in the cost of shopper conversion.
uplift in online sales channels.
increase in brand awareness.
TAKE THINGS PERSONAL WITH PERSONALIZED VIDEO SHOPPING
Make use of the previous shopping data to approach your customers, present unique offers with personalized videos at the most convenient time, and focus on specific touchpoints in customers' journeys to meet them where they are.
Industry Needs
BRAND AWARENESS
Start the change at the first step by spreading the love about your brand. Explain your competitive advantages and unique selling point to your existing and/or potential customers as well as present them with individual offers with interactive and hyper-personalized videos on 1:1.
SOME CRUCIAL RESULTS:
- Increase in brand recall
- Increase in returning customers
- Increase in website traffic
BOOST CUSTOMER EXPERIENCE
Start by mapping out the complete customer retail journey, define touchpoints, integrate data to influence them at every step. Personalized shopping experiences create memorable decision points that will always play in your hand in the future.
SOME CRUCIAL RESULTS:
- Solid increase in CSAT & NPS
- Improve in retention and loyalty
- Increase in lifetime shopper value
CONVERSION OF SHOPPERS
Taking time to design a personalized video and spending money on it to reach specific target audiences earn today’s digital shopper’s trust. The human touch with a personalization twist can go distances with returning customers by answering their needs in a timely manner. This almost always ends in more add-to-cart events, and that means higher conversion rates through personalized videos.
SOME CRUCIAL RESULTS:
- Reduced shopping cart abandonment rates
- Increased conversion rates
- Instant feedback and engagement
LOYALTY & TRUST
Building a longtime value for every customer is a breeze with carefully crafted hyper-personalized campaigns and offers. Providing contextual information during critical decision points ensures a smooth decision-making process and helps FMCG professionals and retailers.
SOME CRUCIAL RESULTS:
- Increased loyalty program adoption
- Higher revenue per shopper
- Higher rates of returning customers
NEED SOMETHING ELSE FOR A DIFFERENT INDUSTRY?
TELECOMMUNICATIONS
Journeys for telecommunications customers are maybe the longest with many touchpoints. Each offers unique opportunities such as growing loyalty, billing support, and conversions.
INSURANCE
Insurance industry relies on customer care and close interaction above all else. Combine great care with informative video experiences to fulfill the most important sector-specific KPIs.
MULTI-LEVEL MARKETING
Time-sensitive performance reports, new products, hot deals, or onboarding… Create interactive videos for each persona in your sales team to meet ever-growing sales volumes.
FINANCE & FINTECH
Finance is already a hyper-personalized industry with micro-targeted offers. Now it’s time to expand your communication strategy to involve immersive video experiences.
FASHION
Today, nothing tells the story of a genuine personality better than a personal clothing style. A connected e-commerce database can create wonders with a very talented video experience platform.
